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2008
SMART SURVEY DESIGN
This guide provides information on writing successful and effective survey questions,
creating survey flow and layout, calculating response rates, tips for increasing response
rates, and the pros and cons of online surveys. (Plus an appendix of links and works cited
for additional help in survey design.)
Seitenansicht 0
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Inhaltsverzeichnis

Seite 1 - SMART SURVEY DESIGN

2008 SMART SURVEY DESIGN This guide provides information on writing successful and effective survey questions, creating sur

Seite 2

Smart Survey Design Page 9 II: SURVEY QUESTION TYPES AND SURVEY STRUCTURE A. Question Types: The types of survey questions used in a survey will pl

Seite 3 - (List continued on pg. 3)

Smart Survey Design Page 10 another type is the “mutli-chotomous” question, which allows respondents to choose one of many answer choices (Brace 200

Seite 4

Smart Survey Design Page 11 Example: Please rank the items from 1 to 5 according to what is most important when looking for an online survey provide

Seite 5 - Questions

Smart Survey Design Page 12 Replace with: Descriptions on Every Rating Scale: Please answer the following about SurveyMonkey. 1 – Strongly 2

Seite 6 - A. Question Intent:

Smart Survey Design Page 13 typically recommended to use a seven–point scale for these types. It is also good to keep the statements on the opposit

Seite 7 - Specific

Smart Survey Design Page 14 statements tend to be selected. If you want to avoid potential bias it is good to balance the scale (Brace 2004, 81).

Seite 8

Smart Survey Design Page 15 1. Opening questions – The first few questions in the survey should be easy and interesting in order to calm any partic

Seite 9 - 30-44)

Smart Survey Design Page 16 help ease those concerns. You may also want to provide an estimate of how long the survey might take or whether you are

Seite 10 - A. Question Types:

Smart Survey Design Page 17 b. Body of the Survey Design: The use of space throughout the survey is also important. Trying to fit too much inform

Seite 11 - “Survey how to”)

Smart Survey Design Page 18 2. Layout for coding and identification: As the designer of the survey, pay attention to the physical layout of the su

Seite 12 - Page 11

Smart Survey Design Page 1 Table of Contents & Summary I. Introduction: Relevancy and Accuracy…..………………………pg. 4  Be familiar with the question

Seite 13 - Brace 2004, 86)

Smart Survey Design Page 19 D. Pre-Test: The pre-test or test pilot of the survey provides two functions. It first serves as the initial “live” tes

Seite 14 - Brace 2004, 89-90)

Smart Survey Design Page 20 III: SURVEY RESPONSE RATES & PROS VS. CONS OF ONLINE SURVEYS A. Survey Response Rates (Taken from: http://www.utexa

Seite 15 - B. Question Sequence:

Smart Survey Design Page 21 statistics. For a simple explanation of the difference between descriptive statistics and inferential statistics please

Seite 16 - C. Survey Layout:

Smart Survey Design Page 22 3. Maximizing Response Rate: Here are some tips for maximizing the Response Rates (Taken from: http://www.utexas.edu/ac

Seite 17 - Crown Copyright 1998)

Smart Survey Design Page 23 B. Pros and Cons of Online Surveys Pros of Online Surveys: There are many advantages of using web-based

Seite 18 - Brace 2004, 154)

Smart Survey Design Page 24 Interesting and good graphics are important elements in paper based surveys, but an online survey can truly present we

Seite 19

Smart Survey Design Page 25 out emails back into any lists. If a respondent mistakenly opts out, then we do offer a way for him/her to opt back into

Seite 20 - D. Pre-Test:

Smart Survey Design Page 26 V: COLLECTING DATA AND PRIVACY BEST PRACTICES 1. Inform your respondents about how their responses will be handled. It

Seite 21 - ONLINE SURVEYS

Smart Survey Design Page 27 V: SECTION 508 & ACCESSIBILITY 1. Making your Surveys Accessible and 508 Compliant SurveyMonkey is a Section 508 co

Seite 22 - Page 21

Smart Survey Design Page 28 in accessibility whose efforts have helped create many of the 508 standards in use today. You can get more information a

Seite 23 - Page 22

Smart Survey Design Page 2 B. Question Sequence…………………………………………. pg. 14  Opening questions  Question flow  Location of sensitive questions C.

Seite 24 - Cons of Online Survey Design:

Smart Survey Design Page 29 c.) Clearly outline instructions in your Question text field for questions that have specific response requirements. - C

Seite 25 - Page 24

Smart Survey Design Page 30 VI: CONCLUSION From the suggestions and examples provided in this guide, you can see that creating effective surveys

Seite 26 - Page 25

Smart Survey Design Page 31  As the account holder, you will still be responsible for administering the survey and analyzing the data. If you hav

Seite 27

Smart Survey Design Page 32 Appendix 1 For additional information regarding survey design and writing effective questions, please refer to the follo

Seite 28 - Page 27

Smart Survey Design Page 33 1. Statistical Consultant for Doctoral Students and Researchers - Plus, Statistics Tutorials Creech, Steve – President (

Seite 29 - Page 28

Smart Survey Design Page 34 WORKS CITED Brace, I. (2004). Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Mark

Seite 30 - Page 29

Smart Survey Design Page 35 RampWeb Web Accessibility Consulting. 2002-2007: http://www.RampWEB.com. Sheehan, K. (2001). E-mail Survey Response Rat

Seite 31 - VI: CONCLUSION

Smart Survey Design Page 3 ♦ Better at addressing sensitive issues ♦ Cost efficient ♦ Faster delivery ♦ Endless design options ♦ Dynamic ♦ Abi

Seite 32 - Page 31

Smart Survey Design Page 4 I: INTRODUCTION: RELEVANCY AND ACCURACY Writing solid and unbiased surveys may seem like a daunting and unapproachable t

Seite 33 - A. Survey Question Types:

Smart Survey Design Page 5 clear, direct, and brief questions will help the survey respondents to know exactly what you are asking. By making sure

Seite 34 - C. Section 508:

Smart Survey Design Page 6 respondents may get into a pattern of response that does not reflect their actual thoughts. They may simply just click t

Seite 35 - WORKS CITED

Smart Survey Design Page 7 be accomplished with the “randomized answers” option as a Professional subscriber in SurveyMonkey. Example of Leading Qu

Seite 36 - Page 35

Smart Survey Design Page 8 Example of a Double-Barreled Question: Example: “How useful do you find SurveyMonkey‟s Help Center Topics and the email

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